The Laguna Beach on MTV

NEW YORK, Nov. 1 /PRNewswire/ — Want to spend spring break in Cabo with
the cast of Laguna Beach or hang with Cartel after a private concert at prom,
and, in the process, get sneak peaks of the show the day before its on-air
debut? Now is your chance.

MTV Networks’ Music Group today announced a series of upcoming events that
will take place in “Virtual Laguna Beach,” the social networking platform that
integrates television programming with virtual world technology. All events
in-world are designed to let fans “live” out the storylines they see on-air by
creating special environments that mirror the story arcs and themes of the
television show. Virtual Laguna Beach members even get the chance to watch
full episodes of Laguna Beach a full day before they air on MTV.

    Upcoming events in-world include:
    * Spring Break -- featuring an appearance from Laguna cast members Kyndra
      and Cami -- Premiers Nov. 1, 2006
      Members can take a road trip down to Cabo San Lucas, blow off some
      steam, soak up the sun, participate in games and even partake in bikini
      contests, just as the cast does on-air. Kyndra and Cami from Laguna
      Beach season three will join the party in-world at Spring Break on
      November 1, 2006 and members will have a chance to win great prizes.

    * Prom, featuring a performance by hot new band Cartel -- Premieres Nov.
      7, 2006 Take a risk at dating games, and show off your dance moves as
      you party the night away at Prom. In addition, enjoy a special concert
      by Cartel and an opportunity afterward to meet the band in-world.

The upcoming events round out a series of in-world specials in the past
month. Fans in Virtual Laguna Beach have already strutted their stuff in a
virtual fashion show, mirroring the fashion show on-air, crowned their own
King and Queen at the Winter Formal, following the exclusive in-world premiere
of the Winter Formal episode, and enjoyed in-world appearances by several cast
members.

All remaining episodes of Laguna Beach will premiere in-world one day
prior to the on-air premier. Earlier this month, MTV became the first
television network to ever debut a television show in a virtual world.

Virtual Laguna Beach is available for free download at
http://www.vlb.mtv.com.

MTV Networks, a unit of Viacom (NYSE: VIA - News, VIA.B - News), is one of the world’s
leading creators of programming and content across all media platforms. MTV
Networks, with more than 100 channels worldwide, owns and operates the
following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1,
mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT,
NOGGIN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV
NETWORKS, a package of 13 digital services, all of these networks trademarks
of MTV Networks. MTV Networks connects with its audiences through its robust
consumer products businesses and its more than 95 interactive properties
worldwide, including online, broadband, wireless and interactive television
services and also has licensing agreements, joint ventures, and syndication
deals whereby all of its programming services can be seen worldwide.